Benefit Cosmetics’ Boi-ing Concealer is one of those products I use to crazily save up for when I was a teen and it was always part of my makeup routine. It isn’t coined ‘industrial strength’ for nothing as it really did cover everything!! Dark circles and red blemishes were quickly forgotten once I had slathered this on but the fact it was very heavy duty meant as I grew up and favoured a lighter base, this just felt far too sticky and thick for my liking. On blemishes and pesky spots it worked a treat and I would still happily use it but as for concealing under my eyes, it seemed to sit too heavily and gather in those tired lines.
It makes me very happy then to share that Benefit has recently expanded their Boi-ing concealer line to a whole new concealer collection featuring a fresh new look and three exciting new products. Firstly I love the packaging makeover and think it looks great – still very much Benefit but a lot more desirable I think. So the original Boi-ing Industrial Strength Concealer is still there for its legion of fans and comes in three shades, as do all these new concealers.
The first new concealer joining the lineup is Benefit Boi-ing Airbrush Concealer which I think is the perfect option for someone who likes the idea of the original Boi-ing but needs something a little lighter, a little fresher and more whipped in texture. It provides sheer to medium coverage and sinks beautifully into the skin, easily blurring away lines, dark circles and any blemishes.
The second concealer to welcome into the gang is Benefit Boi-ing Hydrating Concealer which takes a step away from the standard tub packaging and is presented in a twist up tube. It is sheer and lightweight and is specifically intended for under the eyes or on areas of dry skin, thanks to it feeling moisturising and fresh. It has a lovely balm-like texture and glides on really nicely when swiped under the eye without pulling or tugging on the skin. It only offer light coverage so is perfect for those less-is-more, minimal makeup days.
Finally we have Benefit Boi-ing Brightening Concealer which does exactly what it says on the lid! It brightens dullness and tired eyes and helps mask any discolouration. It is full coverage and ideal for colour correcting under eyes – easily disguising darkness or blue-tinged bags! The peachy tone to this really helps cancel out that discolouration and brightens your eyes making it look like you got 12 hours sleep…when really you were binge watching Netflix until 2am!