The First Miu Miu Fragrance


Miu Miu Eau de Parfum from £48 | available online

For such a prominent fashion brand that has had us revelling in glittery pumps, cute blouses, retro sunglasses and fun-patterned prints for over 15 years now, it is a little surprising that this is the first ever fragrance from the fashion house Miu Miu. A long time in the making, the Miu Miu Eau de Parfum has finally hit the shelves and has left many people nodding in agreement that it was definitely worth the wait.

Just like with their iconic fashion designs, Miu Miu wanted to create a fragrance with a quirky twist and that began from the bottle – a gorgeous, milky turquoise blue topped with a retro cherry-candy red lid that was inspired by the vintage caps women use to use to apply their fragrances with to their neck. The quilted design etched onto the blue bottle is reminiscent of Miu Miu’s classic matelassé design, often seen on their classic handbags. As for the scent, Miu Miu was keen to create a fragrance that was different, unexpected and enjoyable and a far cry from those “safe”, cliched designer perfumes. Lily of the Valley is the principle note you are faced with when you first spritz this eau de parfum, charming and appealing – drawing a parallel to the use of floral prints in a lot of Miu Miu’s fashion work. Infused with this heady floral accord is a mix of jasmine, rose and Akigalawood, an extract of patchouli. Akigalawood was chosen as it adds an unexpected strangeness to the scent – you expect it to be earthy but in fact the result is spicy, peppery and vibrant. I think this is my favourite aspect of this perfume…that and the cute black-and-white cat called Truman that was used in the advertising campaign. In you dig through the archives you will find that Miu Miu loves a good cat motif in their designs and is often featured on shoes and coats.

I love this fragrance, from the bottle to the scent, and adore how it perfectly encapsulates everything that the Miu Miu brand stands for – playful, quirky, feminine and stylish yet strong and serious at the same time, and even contradictory. It certainly stands out visually on the perfume counters and is definitely worth a spritz next time you are passing by!

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  1. 24th October 2015 / 3:15 am

    I absolutely love Miu Miu and this is certainly one of the fragrances I am craving to get my hands on! I adore the campaign too – using a cat is just another reason pulling mw to buy this perfume!x

  2. 24th October 2015 / 4:21 pm

    These photos are just so pretty! I haven't had chance to smell this fragrance yet but it sounds really interesting!

    Kirstie | Kimamely Beauty