Jo Malone Incense & Cedrat Cologne | available from Jo Malone London
You may have noticed over the last year or so that Jo Malone have added a scattering of scents to their fragrance line that could definitely be described as unisex. Particularly noticeable within their Cologne Intense range the latest releases have steered away from those characteristic sweet, floral and fruity notes featured in many of Jo Malone’s classic scents and have delved into a richer, deeper, and all over more masculine world, with powerful, hearty notes.
Jo Malone’s latest launch to hit the stores this month is possibly the most guy-friendly fragrance to date with the addition of Omani incense at the heart of the cologne giving it a wonderfully, rich sensual aroma. Jo Malone’s Incense and Cedrat Cologne Intense is aptly described as mystical, magical and precious and is available in the standard blackened bottle (£105) or as a treasured, limited edition fragrance encased in an opulent black and gold designed bottle echoing the intricacy and beauty of this scent – a dark, empowering base with a luminous, zesty brightness. Incense & Cedrat is a combination of rich and rare ingredients, maybe most importantly the Omani incense which is the most precious in the world. It is harvested from the Boswellia sacra tree, found in a land between ocean and desert, Dhofar. The sap is dried and crystalline to obtain this magical fragrance but in recent years the tree has become threatened so for the first time in perfumery, Jo Malone have used NaturePrint technology to recreate the Omani incense scent. Basically the clever perfumery guys have taken the resinous incense tears to analyse and thus recreate the perfect scent using natural ingredients whilst keeping the Boswellia sacra and the environment protected. This dark, characterful cologne takes the richness of the Omani scent and combines it with a radiant freshness of lemon and pepper notes, an elegant, woody intensity of Vetyver finished off with a citrus twist of the Cedrat fruit.
At the heart of Jo Malone’s philosophy is the concept of fragrance combining giving you the chance to create a bespoke, individual scent that reflects your mood, suits an occasion and expresses your individuality. Incense & Cedrat Cologne Intense is the perfect example where a fragrance could stand alone or be layered with another scent for a unique signature. For example I could really picture my husband spritzing this new fragrance as it stands but I would probably want to soften the scent a little and therefore could imagine layering it with Jo Malone Red Roses for example. for a luxurious sensual finish. Do you like the sound of this latest launch?