Elizabeth Arden is synonymous with skincare, maybe most notably the iconic Eight Hour Cream, which has become a staple product in women’s makeup bags all over the world. But there is so much more behind the brand and the legacy of Elizabeth Arden herself: she was a business women, beauty advisor, women’s advocate and inspiration everywhere. Building on this legacy the #My8Hours campaign was launched to allow those avid social media followers to have a glimpse into the lives of 8 inspirational 21st women. This movement sets to capture and reveal an insight into the daily doings of a diverse range of women, from a beauty blogger, athlete, makeup artist, comedian and singer to name but a few. Each week from 11th May to 5th July one of the chosen women will share a typical 8 hours in their life on social media, via photos and videos, using the hashtag #My8Hours and you can tune in and find out what the stars eat for breakfast and get up to in their free time on the following social channels: twitter: @ArdenUK, Facebook: ElizabethArdenUK and instagram: @ElizabethArdenUK.
For a bit of fun I thought I would share with you my own 8 hours with you, to give you a little insight into what I get up to on an average Saturday which first begins with a good workout at my local boot camp. By 9am I am up, trainers are on and I am out the house running, jumping, lunging and generally getting my sweat on! Next it is time for breakfast so Rob and I head into town to enjoy some fresh smoothies and brunch at one of our favourite little cafes. In the afternoon we decide to head over to a nearby Antiques centre to have a little mooch around and pick up some fresh flowers on the way to brighten up the flat. After an early morning and a busy day I look forward to a relaxing evening so whilst Rob whips up something tasty in the kitchen I resign myself to the sofa to catch up on some blogging before finally curling up in bed with the latest episode of Pretty Little Liars on Netflix! Bliss!
Remember to check out the Elizabeth Arden hashtag #My8Hours if you fancy getting a peek into the lives of these great women – Laura Jackson (TV presenter and model), Rachel Stevens (singer and model), Jo Pavey (athlete and campaigner), Polly Osmond (makeup artist), Sacha Mascolo-Tarbuck (TONI & GUY creative director), Fleur de Force (beauty blogger), Dr Sam Bunting (renowned dermatologist) and Shazia Mirza (comedian).