You can always rely on Illamasqua to push the boundaries where makeup is concerned and continue to bring up fresh new ways of approaching beauty. Illamasqua has always been a bold brand that makes us question what is ‘normal’ when it comes to choosing a lipstick shade or contouring our cheekbones and this is why I love everything that the brand stands for.
Their latest launch could possibly be one of their boldest statements yet and although I might not be sporting a blue lipstick anytime soon, the concept and the products are definitely worth a second look. To Be Alive is described by Alex Box (Creative Director) as “a raw state full of living, movement, life, feeling, spirit and emotion. It is the freedom to surrender and to be still. A maelstrom and a moment. The forces that move us to be chaotic yet peaceful. We are always in emotion and in motion.” To Be Alice celebrates the colour blue – a colour that is synonymous with a pure mind, healing clarity and stillness.
This new collection* (launching 1st May) comprises of four new products, all tainted somewhat with the blue hue. First up is the Eye Palette in Spirit (£34) which includes a mixture of cream and powder finishes to help create a variety of looks. There is an iridescent white to highlight and a rich royal blue which would work well to line the lower lash line for definition and a slight change to a generic black liner. The matte navy shadow is probably one of the most wearable from the palette and works perfectly to create a smoky eye with a slight twist. Finally there is the cream shadow in Awaken which is a shimmering icy blue. Great if you just want a little pop of colour to help ease you in to the blue movement. There is also a new nail varnish in Prismatic (£14.50) which offers a highly pigmented, two-tone effect on the nails and is a gorgeous aqua shade with slight shimmer that is a lovely choice for a fun, Springtime manicure. The new Shine Lipgloss in Iridesce (£18) is beautiful new formula from Illamasqua that gives the lips a reflecting, spell-binding shine. It is a clear gloss with flecks of blue shimmer that enhances colour and adds definition. It can be worn alone or over another lip colour to add a slightly icy shimmer and glossy veil without a tacky finish. Finally the product that everyone will be talking about is Illamasqua’s new Glamore lipstick in Vendetta. (give it a google) It is an electric blue lip colour with an intense satin finish. It is the ultimate cobalt blue statement and you know what, it oddly works. Just look at my gorgeous Zoe embracing the blue!
Makeup is meant to be fun and sometimes it is nice to throw away the rulebook and enjoy colour, embrace something a little different and realise blue shadow shouldn’t just be stuck in the 90s! I see so many girls executing awesome makeup looks filled with colour and excitement, I just know that this collection will definitely appeal to many of you.