Zoella Beauty Launch

zoella beauty
zoella  beauty
zoella beauty range

Possibly one of the most hotly anticipated beauty launches of the year is finally here and I am really excited to share with you all the details from this new range and all the fun and frivolities from the beauty launch itself. I challenge anyone not to be aware of our little Zoe. I hear girls all the time confessing that she was their inspiration to start writing a beauty blog or giving YouTube a go and I have to admit that I am no exception. Zoella was my introduction into this crazy beauty blogging world. Whilst mindlessly googling beauty reviews one day Zoe’s online world popped up in front of me and the rest, they say, is history. From Zoe’s blog I continued to discover more and more inspirational sites and it was there and then that I knew this was something I wanted to do too. Five years on, nearly a 1,000 posts down and lots of lovely readers later I am so thankful that I stubbled upon Zoe’s blog and have watched her grow over the years with such happiness and interest. She now may be an internet sensation but she is still very much the same girl that I met at an Eyeko event for the first time nearly five years ago, unchanged and completely lovely, and it is for that reason that I know so many people admire her and this new launch will undoubtedly be a huge success.

So onto the launch party which was a fabulous night and had Zoella written all over it with a pastel-studded sweets table, a ceiling of pink balloons, a tin bath tub filled to the brim with rose petals and huge art deco mirrors and shabby chic dressers in every corner. I felt I was entering Zoe’s own bedroom! We danced, we ate too many macarons and had a good nosey at all the new products that make up this new Zoella Beauty range and I think there will be something that everyone will love.

Zoe’s debut beauty collection focuses on a fun and relaxing bath time experience to help you unwind and drift away from life’s stresses and strains and indulge in a little me-time. As a sufferer of anxiety, Zoe was very keen to develop a range that would help aid the mind as well as the body and take users to a paradise of serenity and relaxation. I didn’t know what to expect from the new Zoella Beauty range but I think this is such a perfect idea and suits Zoe perfectly. The collection consists of a fragranced candle smelling sweetly of creamy vanilla, soft florals and white wood accents, a creamy body lotion enriched with shea butter and vitamin E for an indulgent treat for the skin, a fizz bar to add a bubbly, fragrant splash to your bath time, a bath soak & shower cream laced with aloe extracts to soften and ease your skin and worries, a fragranced body mist enriched with wild strawberry and grapefruit for a fresh, feminine spritz and two gorgeous makeup bags/pencil cases which are just adorable and have already been added to my handbag with all my daily makeup essentials. I adore the soft, spotty packaging, so fun and girlie, and the price points means most girls can go out and treat themselves to one or two items without breaking the bank. I have no doubt that this is just the beginning of the Zoella Beauty story and wish our Zoe every ounce of luck with it all.

You can get your hands on the Zoella Beauty collection online at Feel Unique and also online and in Superdrug stores as of tomorrow!

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  1. 28th September 2014 / 9:18 pm

    I think it's amazing to see how the beauty blogger community have come together to cheer Zoe on. The line looks amazing and I love the design has stayed true to her usual style! 🙂 x


  2. 28th September 2014 / 9:48 pm

    I watched Zoe's vlog on this and it looked like an a-maz-ing night! love the little gift bag, so cute.

    Emma | The Fashion Six

  3. 28th September 2014 / 11:50 pm

    I've loved Zoe and her blog for years too, it's so exciting to see what a huge success she has become (and has always been!) and the range looks just beautiful. Those balloons on the ceiling at the launch are amazing! Can't wait to try a few products, thanks for showing us a little peek 🙂

    Meg at Meg Says

  4. 29th September 2014 / 5:34 am

    I've been watching all the blogs and the event really matched up to Zoe's style. Even the products scream Zoe. I'm very pleased for her x

    Kate | A British Sparkle

  5. 29th September 2014 / 8:20 am

    The products are so cute and I really, really love your blog! Starting to follow you now. 🙂

  6. 29th September 2014 / 8:21 am

    The packaging is so lovely! I'm so happy for Zoe, I've loved her blog for years and she's such a nice person! x


  7. 29th September 2014 / 12:41 pm

    Zoe is such an inspiration, and I think her range really has her audience in mind. It's perfect intro to beauty for teens, and everything is really cute and 'her'. Whilst there is nothing there particularly exciting to me, for a younger audience it's perfect and I hope it does really well because she deserves it!! x


  8. 29th September 2014 / 5:18 pm

    Brilliant, she's done so well. Love that the whole event was very 'her'.

  9. 30th September 2014 / 10:58 am

    Everything in her range looks amazing!

    Emily ❤ // EmGrace

  10. 10th November 2014 / 4:38 pm

    First off I just want to say how stunning your photos are! Now, I have to admit I was sceptical of this range. I mean, you hear of reality stars and such adding their name to anything and well you start to tar people with the same brush. However I'm starting to think this range really has been done with care. I loved your write up of it, and I think I'm going to have to see for myself now 🙂 x
    Heroine In Heels