Illamasqua #Creators collection

Creators Group Shot

When I was approached over a year ago by Illamasqua to be part of this exciting collaboration project it all seemed pretty surreal. As a brand that was spectacularly spawned from the power of social media and the influence of beauty bloggers alike, they wanted to celebrate this online partnership by inviting four bloggers to create their very own collection. This #creators collection not only embraces this unique social unity between brand and blogger but also celebrates five years of Illamasqua’s existence; five years of exciting launches, outstanding imagery and a fresh vibe on the beauty scene.

Over the last year I have had the privilege to be involved with the whole process of creating my product, from the vision, development, promotion and creative narrative to really ensure my final lipgloss was wholeheartedly my own creation. From photo shoots to meticulously studying test samples, it was a refreshing experience that highlighted the fun and frustrations that surround the developmental process of every new beauty collection. With the initial premise of dark stars and unknown galaxies, we were set to work to prepare a product that would fit this brief. My initial ideas were fuelled with the raw beauty of copper metal spiked with a futuristic flurry of iridescent specks to add a whole new dimension of colour to the gloss, to almost create a galaxy of colour within the product. I christened my product ‘Culminate’ because it represented the climax, the pinnacle of a year’s development as well as including a subtle reference to my inspiration from the very beginning, copper’s chemical symbol, Cu. Culminate is metallic pink-copper lipgloss set to illuminate the lips with a rush of iridescence that can be worn alone or layered over another lipstick to illuminate and intensify the finish. I am wearing the gloss alone in my promotional image above so you can see it isn’t as daunting as it may appear in the tube.

It has been a long but inspiring journey and I am so proud to have been involved with Illamasqua and able to share my experience with some amazing, fellow online socialites – Yinka, Suzi and Munroe. This limited edition #Creators collection is available online and in stores from Monday 7th October, so only a few more days until I can see my lipgloss lit up in the social spotlight and I really can’t wait to hear what you think of this beauty collaboration. 

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25 Comments

  1. 4th October 2013 / 7:33 pm

    Incredible my lovely you totally deserve this and what a fantastic opportunity. I absolutely love this collection and to your gloss is gorgeous, you look amazing too might I add! Yay!

    Liza | Glambeautys | YouTube

  2. 4th October 2013 / 7:52 pm

    Congratulations! What an amazing opportunity! I love Illamasqua cosmetics, I can't even imagine how exciting this must have been for you! I can't wait to try out your shade 🙂

    http://www.ceejayell.blogspot.co.uk

  3. 4th October 2013 / 7:53 pm

    This is incredible! what a fantastic collection and love that it was made by bloggers!! and you look beautiful, well done!! x

    Lucy http://www.dinosaurdances.com

  4. 4th October 2013 / 8:06 pm

    This is so amazing, I love your lipgloss Milly! Congratulations!

  5. 4th October 2013 / 8:08 pm

    What an amazing opportunity! well done

    Emma | masqueradebelle.co.uk

  6. 4th October 2013 / 8:13 pm

    These look amazing!!! Are they only going to be available in the UK or will they be available at Sephora as well?

  7. 4th October 2013 / 9:08 pm

    OMG!!! This is so exciting – huge congratulations, I absolutely adore your blog, so this makes me incredibly happy for you Milly! This really is turning out the be the most amazing year for you! You soooooooo deserve it & more xxx

    Gemma | Miss Makeup Magpie

  8. 4th October 2013 / 9:33 pm

    Thank you all so much for your support and kind words.

    @kim – I think they will only be available in UK stores and online.

  9. 4th October 2013 / 11:39 pm

    Congrats. I can't wait to see more.

    katespitz.blogspot.com

  10. 5th October 2013 / 8:36 am

    How exciting!! Congratulations on it all! You look gorgeous in the promo pics!

    Katie <3

  11. 5th October 2013 / 8:41 am

    Wow, your so lucky, what an opportunity! This shows how far you've come with your blog, so happy for you!

    thatgirlcalledlauren.blogspot.co.uk

  12. 5th October 2013 / 9:31 am

    This is amazing, you all look fab in the photo shoot and really happy for you all! Congrats!x

  13. 5th October 2013 / 4:42 pm

    Oh my Glob that's so exciting!! 😀

  14. 6th October 2013 / 2:11 pm

    Congrats! This is really the coolest thing ever!

    Nicky
    zeeblikesit.bogspot.com
    xx

  15. 6th October 2013 / 4:16 pm

    Wow Milly congratulations – it's really well deserved. Your lipgloss looks fab.

    Georgina at itotallypaused.com