avon ideal flawless foundation

avon ideal flawless foundation

avon ideal flawless foundation

avon ideal flawless foundation

avon ideal flawless foundation

Avon Ideal Flawless invisible coverage foundation* £12 for 30ml
…available from Avon online or your local Avon representative

Call me a makeup snob but for some reason I have never been particularly interested in Avon – it would seem I harbour some false preconception that the brand appeals more to the older market. I always thought it would be a brand I would ‘grow’ into once I was done frolicking with my Benefit bronzers and MAC lipsticks. I am pleased to say that, to some degree, my hasty dismissal of Avon has been proved unfair after trying their new Ideal Flawless foundation.

I really didn’t want to like this foundation. After I professed my new found love with Chanel’s Perfection Lumiere, the thought of anything coming in close contention was laughable and I didn’t have the highest of hopes for this new foundation from Avon. How very wrong I was. Avon’s Ideal Flawless, faced by the flawless femme herself Alesha Dixon, comes in 16 shades which hopefully will offer a perfect match for the palest or darkest of skin tones. It has SPF15 and is oil-free. Avon describe it as full-coverage, but I would disagree. It is a nice medium coverage which is totally buildable if you want an increased level of coverage over any particular area. Invisible coverage is an apt description as it is so light and blends beautifully, so much so that it is one of the most undetectable foundations I have tried, casting a natural-looking veil on the skin. The glass bottle and black lacquered lid is really smart and reeks of high-end, but fools us all as this foundation is only a mere £12. I find this crazy as the quality is superb and I would happily pay twice the price for this foundation. I don’t like to play favourites with my makeup, but if I was to compare this with my top three foundations of the moment, it would champion over Estee Lauder Double Wear and MAC Studio Fix Fluid and nestle smugly in second place just behind Chanel’s Perfection Lumiere.

false lash telescopic

Never before have I had 16 bottles of foundation descend upon me before, allowing me full reign from the comfort of my home to find my ideal shade. If only every fraught trip to the cosmetic counter could be as relaxed and fun as this was. I am wearing shade ‘Shell’ in the above picture which suited me really well when I was untanned and embracing the pale. I apply my foundation with the only brush that need exist for applying foundation, the Real Techniques stippling brush. It honestly buffs and blends the liquid foundation in like a dream! Avon’s Ideal Flawless is probably best described as semi-matte and dries silky-soft on the skin.

I could definitely pin point a few flaws in this foundation, one being that it is quite unforgiving and will highlight any dry patches you have on your skin. Therefore a good moisturiser and primer is pretty vital when using this foundation. Also it does oxidise ever so slightly, and when I was trying out one of the darker shades, I was left a little orange as the day progressed. If you are between two colours, I would definitely recommend going for the lighter shade. But apart from that, I cannot really fault this foundation considering the price tag, the range of shades and the wonderful coverage and finish it gives you.

I’d love to hear if you have tried this foundation or rate any other products from Avon.

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  1. 13th February 2012 / 2:10 pm

    Buying new foundation is such a risk! I tried a few samples of Chanel Perfection Lumiere, but personally, I'm not into it!

  2. 13th February 2012 / 2:11 pm

    I really like avons products, they're all pretty good for the price, but I'd not considered their foundation before really. It looks stunning on you, so definitely worth a shot! xx

    Visit The Other Side Of Cool
    Tweet me! @othersideofcool

  3. 13th February 2012 / 2:15 pm

    I like the highlightening pearls from Avon. And they are really cheap. X

  4. 13th February 2012 / 2:16 pm

    Great review Milly, it looks like they have a great colour range which is key.
    I chop and change my foundation depending on what's on offer (I know!!) to being sold on an advert, using Rimmels new one at the moment, think I might avoid this as I suffer from dry patches that sometimes primer doesn't help hide.

  5. 13th February 2012 / 2:29 pm

    My thoughts on avon were exactly the same as yours but I've been hearing such amazing things about them lately I think I'm definitely going to have try and some of their products!

  6. 13th February 2012 / 2:31 pm

    I have never tried anything from Avon-call me a makeup snob haha! I just think they're aimed at teens and although I am one, I'd rather indulge myself in anything besides Avon because nothing has ever appealed to me. Might give this a whirl actually…

  7. 13th February 2012 / 2:43 pm

    sounds fab! i've had read problems trying to find the right shade with estee lauder DW, i want to love it but struggle!

    will def give this a shot! xx

  8. 13th February 2012 / 3:08 pm

    This looks great on your skin ! What a lot of different shades ! xx


  9. 13th February 2012 / 3:21 pm

    Ive previously tried some avon foundations and have found they all cling to dry patches, etc, really not fond of them all all!

  10. 13th February 2012 / 3:28 pm

    love your post xx

  11. 13th February 2012 / 3:32 pm

    I've never even thought to try Avon foundation before, may have to order some next time the catalogue does the rounds in work!

    Great review 🙂

    Jen x

  12. 13th February 2012 / 3:40 pm

    i definitely like the sound of this, especially at £12. my only quibble would be that being mixed race, it's practically impossible for me to colour match myself, so i'd have to look in to whether avon send samples and try before i buy! x

  13. 13th February 2012 / 3:45 pm

    I really like avon makeup and a couple of their perfumes as well. Good quality makeup for a cheap price! Great post xx

  14. 13th February 2012 / 3:58 pm

    I haven't tried this as of yet, but have been eyeing it up as I saw Alesha Dixon on the promo. I have loved my Avon Ideal Shade Natural Liquid Foundation for about 4 years, and I have always had it in my collection alongside Mac Studio Sculpt and Revlon Colourstay.
    A hidden gem I think 😉
    Thankyou for the post 🙂


  15. 13th February 2012 / 4:38 pm

    Oooh, at only £12 there's really no excuse for NOT trying it, is there?! Definitely into it. Have you tried Bourjois Healthy Mix? I think you'd probably like it if you like matte, invisible foundations. Plus it's cheap too! xxx

  16. 13th February 2012 / 4:57 pm

    Avons Supershock Mascara and Supershock Gel Eyeliner Pencils are both amazing, I always go back to them after trying other as I always find they are way better x

  17. 13th February 2012 / 5:12 pm

    It looks really good on you! These pictures are so well done taken that they almost look delicious x)


  18. 13th February 2012 / 5:26 pm

    your skin looks beautiful! I really want to try this… I have the same perception with Avon as you, but i will be trying this shortly! sounds great.

  19. 13th February 2012 / 5:30 pm

    i really want to try this but don't want to order online because its so hard to find the right shade

  20. 13th February 2012 / 6:24 pm

    Hi – can you tell me what shade you are wearing in the pic please? Thanks

  21. 13th February 2012 / 6:41 pm

    I was literally looking at this in the Avon book yesterday umming and ahhing, but hearing this has definitely swayed me!

    Natalie x
    Trying To Make Fetch Happen

  22. 13th February 2012 / 7:37 pm

    This looks so gorgeous on you! Your skin looks so glowing. Will have to give this one a try x

  23. 13th February 2012 / 7:57 pm

    Does the quest for the perfect foundation actually ever cease? would we be sad if it did ? Love it though x x


  24. 13th February 2012 / 8:22 pm

    Looks like a lovely shade on you. I haven't tried any Avon makeup for years but this looks great x

  25. 13th February 2012 / 8:43 pm

    This looks incredible on you! I'll definitely have to try this out xxx

  26. 13th February 2012 / 9:45 pm

    I've never ever got on with Avon products so I'm really shocked by this, it looks lovely on your skin! i love the fact they have a wide range of shades, where a lot of companies go wrong! xo

  27. 13th February 2012 / 9:52 pm

    I was eyeing this up yesterday in the brochure as i have just run out of mac studio fix fluid, may have to try it out, great review 🙂

  28. 13th February 2012 / 10:55 pm

    I love avon they have such a good range of value for money products. I havn't tried this yet but I am deffo going to now after reading the great review!
    Laura xo

  29. 14th February 2012 / 12:58 pm

    Great post. I hate when foundations turn you orange, but other than that it sounds great and you look amazing!! xx

  30. 14th February 2012 / 3:11 pm

    What a great post! I'm a bit curious of this one, I got super oily skin so perhaps I should give it a try!

  31. 16th February 2012 / 11:32 am

    I'd really love to try this foundation. I love their lipstick in Pout – a lovely nudey pink I wear almost every day


  32. 16th February 2012 / 7:15 pm

    I'm really pleased you reviewed this product. My sister works for Avon so I get quite a few freebies to try, and some preoducts are a bit hit and miss, but some are great, and it's a shame that the brand has that 'stereotype'. This is the first blog post I've read reviewing an Avon product! Personally, I also think their Supershock Mascara is the best I've ever used.

  33. 16th February 2012 / 10:27 pm

    I love Avon! gotta get my hands on this foundation* Love that they have shades for darker skintones too!


  34. 16th February 2012 / 10:45 pm

    thank you ALL for your comments. It seems supershock mascara from AVON is a popular product which many of you.
    I am wearing shade Shell in this picture. Suits my NC25 skintone really well.

    @kirsty – No i haven't tried Healthy mix but a lot of people rave about it so I am intrigued to give it a whirl. x

  35. 22nd February 2012 / 2:37 pm

    I'm an AVON rep and i haven't even tired this yet. To be honest. Although i am selling AVON products i don't always think they are brilliant.
    I'm certainly going to be trying this and it's nice to know that you're the same shade as me. btw, i'm a newbie and loving your blog. x

  36. 1st March 2012 / 7:51 pm

    I love and have sold Avon products for 25 years now. The makeup ist great. Good feeling, no mask and suits very well to be used with a brush. Greets from Munich.