Avon Ideal Flawless invisible coverage foundation* £12 for 30ml
…available from Avon online or your local Avon representative
Call me a makeup snob but for some reason I have never been particularly interested in Avon – it would seem I harbour some false preconception that the brand appeals more to the older market. I always thought it would be a brand I would ‘grow’ into once I was done frolicking with my Benefit bronzers and MAC lipsticks. I am pleased to say that, to some degree, my hasty dismissal of Avon has been proved unfair after trying their new Ideal Flawless foundation.
I really didn’t want to like this foundation. After I professed my new found love with Chanel’s Perfection Lumiere, the thought of anything coming in close contention was laughable and I didn’t have the highest of hopes for this new foundation from Avon. How very wrong I was. Avon’s Ideal Flawless, faced by the flawless femme herself Alesha Dixon, comes in 16 shades which hopefully will offer a perfect match for the palest or darkest of skin tones. It has SPF15 and is oil-free. Avon describe it as full-coverage, but I would disagree. It is a nice medium coverage which is totally buildable if you want an increased level of coverage over any particular area. Invisible coverage is an apt description as it is so light and blends beautifully, so much so that it is one of the most undetectable foundations I have tried, casting a natural-looking veil on the skin. The glass bottle and black lacquered lid is really smart and reeks of high-end, but fools us all as this foundation is only a mere £12. I find this crazy as the quality is superb and I would happily pay twice the price for this foundation. I don’t like to play favourites with my makeup, but if I was to compare this with my top three foundations of the moment, it would champion over Estee Lauder Double Wear and MAC Studio Fix Fluid and nestle smugly in second place just behind Chanel’s Perfection Lumiere.
Never before have I had 16 bottles of foundation descend upon me before, allowing me full reign from the comfort of my home to find my ideal shade. If only every fraught trip to the cosmetic counter could be as relaxed and fun as this was. I am wearing shade ‘Shell’ in the above picture which suited me really well when I was untanned and embracing the pale. I apply my foundation with the only brush that need exist for applying foundation, the Real Techniques stippling brush. It honestly buffs and blends the liquid foundation in like a dream! Avon’s Ideal Flawless is probably best described as semi-matte and dries silky-soft on the skin.
I could definitely pin point a few flaws in this foundation, one being that it is quite unforgiving and will highlight any dry patches you have on your skin. Therefore a good moisturiser and primer is pretty vital when using this foundation. Also it does oxidise ever so slightly, and when I was trying out one of the darker shades, I was left a little orange as the day progressed. If you are between two colours, I would definitely recommend going for the lighter shade. But apart from that, I cannot really fault this foundation considering the price tag, the range of shades and the wonderful coverage and finish it gives you.
I’d love to hear if you have tried this foundation or rate any other products from Avon.