Vo5 reVamp

In my mind, VO5 have been quite vacant from the haircare brigade for sometime now. Of course they haven’t, they have been as present as ever on the shelves but I think they have simply been a bit over-shadowed by brighter brands of the moment. However, they are certainly back with a bang with a relaunch and a new look, courtesy of some snazzy and unmisssable pink packaging. Their range sports some gorgeously concoted scents as well, the most used smell being based on Chanel’s Chance, an iconically feminine fragrance.
I thought I would give you a quick introduction to the range and let you know my feelings on a few of the products I have been using.

Cherish my Colour: £2.00 each
The shampoo and conditioner I have been using are specific for coloured hair, a divine intervention for vibrant colour. However, the relaunch of their haircare range sees a selection of products to suit all hair types including Nourish Me Truly, Give me Moisture, Revive me Daily and Gloss me Smoothly. I think the conditioner is really good, lovely smell and leaves my hair feeling extremely smooth and soft, thanks to being enriched with an essential 5 oil blend – Avocado Oil, Argan Oil, Apricot Oil, Grape Seed Oil and Jojoba Oil. I can’t comment on how it fares in maintaining my colour yet as my hair at the moment is extremely faded and needs a recolour. But once I have restored the vibrant red colour, I will be putting the shampoo and conditioner completely to the test. The shampoo, on first inspection, wasn’t that special however, but I need to put these properly to the test once my hair is recoloured.

Miracle Mist: £4.28
A lightweight leave-in conditioning spray with extract of satin silk, aimed to rescue tired, damaged, dry or frizzy hair. It should be sprayed into towel-dried hair and combed through to help improve manageability and protect against heat damage. I have to say I didn’t notice much difference in my hair after using this product before blow-drying it. Unfortunately I don’t feel it worked very well as a heat-protector as my hair felt quite dry after blow-drying, and was still left quite frizzy.

Miracle Concentrate: £4.98

Possibly my absolute favourite product from the range! This is an intensive leave-in conditioning treatment with Argan Oil. It has the restorative power of an Elixir in its most potent form. This product claims to intensely condition and help repair dry, damaged and frizzy hair, leaving it unbelievably smooth and silky soft. And it really does exactly that! Best used on towel-dried hair, you only need a few drops dispersed through mid-lengths and the roots, but it can also be applied on dry hair as a finishing product to add high gloss and to tame any fly-aways. A true miracle in a bottle.

Give me Texture, Choppy Cream Wax

This product is not really suitable for my hair, but is ideal for those with shorter styles, especially if you have layers cut into your hair. I have actually donated this to my friend who has just had her hair cut into a short, choppy bob and it works wonders at defining the layers and helping keep her style in place. It isn’t too sticky, providing you use it sparingly, and it smells lush!

Give me Texture, Tousled Style Spray:
This is a great little product for adding instant style and texture to your hair. Simply spray onto dry hair and then lift, scrunch and twist to give you hair definition and tousled waves, perfect for care-free, beachy summer hair when you don’t want to slave over the straighteners for hours. It smells gorgeous too; light and fruity. To avoid your hair becoming weighed down and crispy, make sure you use this product sparingly, misting from far. It can also be used on towel-dried hair – simply spray, scrunch and leave to dry naturally. A real godsend if you are trying to steer clear of scorching your hair with heat this summer.

Give me Texture, Instant Oomph Powder:
When I attended the launch event for this VO5 range, the hairdressers demonstrated the wonders of this product on one of the lovely model’s hair. She had a short, sleek bob and after a shower of the white powder onto the roots and a quick rub into the hair, her style was transformed into a voluminous bouffant with body and movement. My initial fears of using a powder like this were, a) to be left with white ‘dandruff’ like residue and b) the hair to feel sticky and hard.
Well providing you rub the powder in properly, there is no white residue left in your hair, so even those with the darkest of hair can use this powder without worry. The hair does however feel a little bit sticky at the roots, but definitely not as bad as if you had used hairspray, so that’s a bonus. And it really does work its magic at creating added lift and volume at the roots. Fab!

In summary; with this range VO5 certainly champion why they are acclaimed the number 1 styling brand.  Products to pick up: Miracle Concentrate, Instant Oomph Powder and Tousled Style Spray
Products to skip: Miracle Mist and Cherish me Colour shampoo

This new range is available from Superdrug, Boots, Tesco and Asda.
Have you tried any of VO5 products?

like it? share it:


  1. 25th April 2011 / 5:37 pm

    I've always loved and trusted v05, cant wait to try some of these 🙂 xxx

  2. 25th April 2011 / 5:40 pm

    I have never tryed,but looks nice!:)

  3. 25th April 2011 / 5:49 pm

    The pink is so pretty!

  4. 25th April 2011 / 5:59 pm

    what a great post! love the new range, especially love the sound of that Miracle Concentrate xo.

  5. 25th April 2011 / 6:05 pm

    Looks and sounds fab! When is it out?

  6. 25th April 2011 / 6:15 pm

    Loving the look of these. I always try out new hair care, I haven't got a firm love that I stick too.
    Liking the look of the style spray, I never believe things like that will work on my hair, but worth a try & the shampoo and conditioner will be purchased on my next toiletries shop

  7. 25th April 2011 / 6:19 pm

    thanks for your comments girls.
    @natalie… Sorry should have said, it is out NOW! x

  8. 25th April 2011 / 6:19 pm

    I was looking at this the other day, they have done so well with the new look, it really does make you stop and look at their products more !

  9. 25th April 2011 / 6:20 pm

    I've just recently purchased the Nourish me truly shampoo and conditioner! I was going to write a post on it because they're just amazing! Love this new line!

  10. 25th April 2011 / 6:24 pm

    I bought the texture powder last week, haven't stopped using it, I love it! Interested to try out some of the other products, love the packaging! xx

  11. 25th April 2011 / 6:25 pm

    I have the new vo5 Beyone Blonde conditioner which is in the same range as the ones in this post x i love it, it works really well x

  12. 25th April 2011 / 6:26 pm

    hii i was just wondering if you found anything to keep your hair from fading because i have been using the manic panic condition thigns but they are making my hair dry have you got anything you use to keep it shiny too x

  13. 25th April 2011 / 6:37 pm

    Great post, can't wait to use up some bits so I can try these. Your descriptions are always so fab too! x

  14. 25th April 2011 / 7:15 pm

    This explains why I could not find VO5 anywhere lately! I was on the hunt for their classic hot oil, and couldn't find it. It all makes sense now…

    Thanks for the info!

    -Candice 🙂

  15. 25th April 2011 / 7:55 pm

    With that bright colour palette Vo5 won't be forgotten in a hurry.

    Peg x

  16. 25th April 2011 / 8:13 pm

    Ohhh these look fabulous! I love the color of the packaging, so engaging! I'll definitely try some of these out 🙂 Thanks for posting! Now I have some new products I definitely need to try.


  17. 25th April 2011 / 9:42 pm

    I love V05! I've had the same pot of wax for 4 years 😐 xx

  18. 26th April 2011 / 1:32 am

    I still haven't tried out all the products yet but the one's I have tried I totally agree with you on! x

  19. 26th April 2011 / 9:24 am

    The new packaging is a lot more noticeable and girly, and the price seems reasonable, do you know how much the oomph powder is selling for?
    Going to pick up a few bits of the range to try out, interested in the concentrate to compare to other Argan Oil treatments floating around the market.


  20. 26th April 2011 / 10:22 am

    Wonderful review, definitely going to check out some of these things 🙂 x

  21. 26th April 2011 / 10:43 am

    I love the new packaging, it makes the whole range look a lot more professional, the prices seem really reasonable as well. The oomph powder looks really cool and sounds similar to a professional product my bf uses, don't think he'd be fond of the pink though. Were you sent these to review? I was just wondering cos you usually mention xxxx

  22. 26th April 2011 / 12:00 pm

    Great review as always! Really loving the look of this new V05 stuff, pink and affordable , whats not to love . xx :o)

  23. 26th April 2011 / 1:03 pm

    just brought the volume ones! the big bottles are 2 for £3.99 in superdrug! that's my soap and glory replaced for a little while!

  24. 26th April 2011 / 1:09 pm

    I agree with you they've been off the radar a bit, but I've been using their Moisture Soak Elixir shampoo for a while because it's a miracle worker, and you hardly have to use any! Hopefully they'll either continue the line or they'll have an equivalent.

  25. 26th April 2011 / 7:10 pm

    thanks for all the comments and interest in my post ladies! Lots of love for the PINK!

    @kirsti – hi Kirsti, I found the tresemme colour care range has really helped maintain my hair colour. And Aveda Smooth Infusion range for added shine 🙂

    @rebecca marie – thanks for your comment, I was given this range at the launch event I attended a few weeks ago

    @Kelly – hi Kelly my love. The oomph powder is fabulous. I saw it in my Superdrug today for £4.07 🙂 x

  26. 27th April 2011 / 6:12 pm

    Tried to get hold of the miracle concentrate today in Superdrug but it's sold out,really want to try it out 🙂

  27. 29th April 2011 / 12:44 am

    Do they offer this line in the US?

  28. 30th April 2011 / 11:22 pm

    I remember their last colour care range being amazing. This looks great, definitely want to try the elixir oil stuff!