Let me introduce you to Bourjois’ latest innovation, set to revolutionise your mascara application, with every speedy rotation. Mascaras nowadays seem to have a life of there own, vibrating all over the show, and regarded somewhat as slightly…gimmicky? Call me cynical, but I admittedly passed on all these pulsating products and stuck to the trusty, old-fashioned method of application.
So it would be fair to say I was slightly dubious when I was confronted with Bourjois’ Volume Fast & Perfect Mascara Rotatif, booted with a new auto-rotating brush.
“In just one coat it gives a false eyelash effect in record time.”
The brush bristles are soft and full. I find this type of brush much more favourable than the silicon rubbery bristles that you get with some mascaras. The brush offers perfectly even distribution and deposits the mascara on each individual lash without the fear of overload. The high resistance volumising formula contains natural waxes, vitamin E and jojoba oil complex, making it suitable for the most sensitive of eyes. I found the formulation really nice, not overly drying or cakey and wasn’t too stressful to remove.
I really rate this mascara, despite a hesitate start. At first, I found the brush kept catching my skin and leaving a smeary mascara mark over my eyeshadow, causing upmost frustration. But through a little bit of practice, it becomes simple to use and gives great results. The brush rotates through your lashes, literally catching each one, rolling them around and coating them completely. It is the perfect lazy girl’s mascara, and does a grand job in volumising and lengthening the lashes. I found the best method for applying the mascara was to be very gentle and literally let the brush do the hard work. I half-close my eyes and tilt my head slightly downwards.
Bourjois Volume Fast & Perfect Mascara Rotatif will retail at £11.99 (€16.99 ROI) and shall be released to the expectant consumer in May 2011.
It will be available from Boots, Superdrug and ASOS.
Are you dancing in circles over this revolving revolution?