I remember a time when ‘doing your brows’ was a menial task that took all of 30 seconds. It may have involved a quick comb through with a spoolie and a few sketches with a brow pencil, if you were lucky! Now however, there are brow bars and products galore dedicated to those two, expression-giving features on our face. It is fair to say that Benefit Cosmetics have been at the forefront of brow grooming since 1976, when founders Jean and Jane Ford opened the first boutique in San Francisco and three years ago the brand embarked on a bold brow mission. Their mission was to create a collection that magically solved each and every brow dilemma that us gals face…whether that be skimpy brows, patchy brows, unruly brows or barely there brows. This new collection of brow-loving products would contain high-performing formulas, custom-designed applicators and mistake-proof shades to ensure our brows were groomed to perfection.
Fast forward three years and Benefit Cosmetics, the eyebrow experts, are proud to launch their extensive 13 product brow range, which offers us everything we could possibly need in our makeup arsenal from pencils, gels, primers and tweezers. It really is like a magician’s box of tricks…for the brows! So let’s take a look at each new or rebranded product to help guide you through these hefty new collection!
Gimme Brow (£18.50) – This award-wining fibre gel is now available in three shades and has a custom, tiny tapered brush which adds volume to your brows whilst taming and tinting at the same time. The brush-on gel contains tiny microfibres that adhere to the skin and hairs creating a fullness and definition that remains natural-looking.
Ka-Brow! (£18.50) – Available in six shades, this new product is a cream-gel brow colour that comes with a fine brush for precision application. The rich, wearable colour is brushed on to fill, sculpt and define brows and is totally buildable so is perfect for a natural finish or a more dramatic, perfected look. The cream gel is waterproof and long-lasting so shouldn’t budge throughout the day.
All-Purpose Sharpener (£4) – Does exactly what it says on the
tin box! A universal, dual-chamber pencil sharpener to keep your brow pencils pointed for precision.
3D Browtones (£18.50) – Available in two shades, light/medium and medium/dark, this revolutionary new product adds subtle brow-enhancing highlights to your brows. The highlighting gel transforms dull and flat brows by giving them a subtle highlight and contrast. Lighter brows can appear naturally darker, and heavy, dark brows can be softly lightened. The custom brush has a comb tip to fit the narrowest part of the brow and the spiral bristles provide mess-proof application.
Grooming Tweezers & Brush (£15.50) – These tweezers have diamond-dust coated tips for superior grip when tweezering those stubborn little hairs and the custom bristle brush expertly grooms brows back into place.
High Brow & High Brow Glow Pencils (£17.50 each) – These pencils instantly highlight under your now perfectly groomed eyebrows to brighten and boost the eye area. High Brow delivers a linen pink, natural-looking finish whereas High Brow Glow gives us a champagne pink pop for eye-opening wow. They can be used along the brow arch or in the corner of your eye for a highlighted finish. The formula is beautifully creamy and blendable.
Precisely, My Brow Pencil (£18.50) – This ultra-fine brow defining pencil is available in a fabulous six shades and seamlessly fills in the blanks with natural-looking, hair-like strokes to fill and define brows. The twist-up, non-sharpen tip delivers a rich ,smudge-free colour which can then be finished off with a quick brush through with the spoolie at the other end.
Goof Proof Brow Pencil (£18.50) – Available in six shades, this is a super-easy, brow-filling and shaping pencil with a custom ‘goof proof’ tip that easily fills and defines. The soft, glide on colour is waterproof and long-wearing and instantly fills out sparse looking brows. The wide tip fills whilst the pointed end defines the tail of your brow. The spoolie at the other end ensures the colour is combed through evenly for a natural finish.
Brow Zings (£24.50) – This is the ultimate taming and shaping kit for your brows including everything you need to groom your brows. With six shades to choose from, this kit includes a perfectly paired wax and powder, custom extendable dual-ended brush and some mini slant tweezers. The soft pigmented wax helps shape and define before using the powder to fill and set your brows for 12 hours wear.
Browvo! Conditioning Primer (£21.50) – A nutrient-rich primer for fuller-looking brows. This conditioning primer works in two ways; firstly by conditioning brows to appear fuller, thicker and healthier (can also be worn overnight so it works its magic as you sleep!) and secondly as a primer to wear under brow makeup to enhance colour and extend wear. The nutrient-rich formula contains keratin and soy proteins and is a clear gel to suit all brows. The soft-touch applicator evenly coats brow hair and skin, simply click once and glide over your brows.
Ready, Set, Brow! (£24.50) – This is an invisible shaping and setting gel that holds unruly brow hairs in place and locks on your brow makeup so they don’t budge during the day. It has 24 hour staying power and has a flexible, flake-free formula that dries pretty much instantly. The custom-moulded wand has short bristles to sculpt and shape hairs into place and a precision tip to define the tail end of your brows.
Angled Brow Brush & Spoolie (£15.50) – A dual-ended brush for expert brow definition. The hard-angle brush creates precise definition whilst the custom spoolie shapes and blends your brow makeup seamlessly.
This new collection is pretty impressive – mainly because of the great shade range it offers with each product. Benefit also have conjured up a handy table to help you choose the right product number to match your brows. I also love the sleek yet fun silver packaging with a magical theme attached to range.
This new brow collection will be available online and on counters from this Friday 24th June 2016!
*this post contains samples gifted for review purposes