I am sure many you are au fait with John Frieda’s revolutionary new launch of their recently developed, home hair colouring range.
Snazzily named Precision Foam Colour, this new product promises to make colouring your hair as quick and easy as shampooing in five simple steps…
I actually attended the launch of this new range of products last month, which proved a fabulous evening, particularly enlightening as we were able to witness the foam hair colour in action. One willing soul proffered her locks so we could see the entire transformation from start to finish.
Precision Foam Colour comes in 20 different shades to satiate every woman’s dream hair colour, through from white blondes to rich warm browns and autumnal plums.
Although I now no longer dye my hair at home due to the infestation of highlights that have adorned my barnet, I used to always reach for the home colour when I was sporting dark tresses. And yes, it was a hassle. Invariably it required two people and a whole evening dedicated to mixing, shaking, parting and slathering, whilst mummified in your grubbiest towels in a futile mission to protect all clothing and furniture from drips and stains!
This product, from what we witness that night, has well and truly eradicated all this messy business. The mixture is combined by gently tilting the developer and colourant together. Shaking is not required here. At this point, you are left with a rather dreary looking, and a rather deceivingly inadequate volume of the mixture. But this is the clever bit…
By gently squeezing the bottle into your gloved hand, the mixture transform into a rich, blossoming foam. I think the John Frieda team quoted that each bottle will generate 2 litres worth of foam!
We then watched the willing volunteer independently apply the solution to her hair. Starting at the roots, she worked her way around, not worry about precision at the point. The beauty of the foam is that it will expand, especially at the end when you start massaging it in as if shampooing your hair. The foam will flawlessly cover all the hair and 100% of greys.
Once the product was applied, you could see there was zero dripping. No need to shuffle about with a towel wrapped round your shoulders. It was just staying put and was easy to wipe away from the hair line without leaving any staining. And another bonus, it didn’t have that heinous hair colourant smell!
Whilst, the colour was left to develop, we all enjoyed some japanese delicacies and chit chatted about many a hair colouring disaster!
Luckily, the palatial surroundings of the suite meant our lovely model for the evening could skip off, and get her hair washed, and emerge to showcase the results.
Her hair was blow dried, and we were all summoned up to take a peek and oooh and aaah at her freshly-coloured, and ever-so shiny, locks.
And it did look lovely. The colour was rich and even, and had given it an all over, luscious feel to the hair. Whilst we stroked and gazed at her mane, she gushed how easy the whole application was from start to finish, and it made me sad that due to my current, highly salon-dependent hair colour, I couldn’t give it a whirl myself.
The Precision Foam Colour retails at £9.99 which does make it one of the priciest products on the shelves at the moment, but it has launched at Boots and Superdrug with an introductory price of £6.66 and £5.99 respectively. So if you did fancy giving it a cheeky trial, now would be the best time.
Let me know if any of you have tried it yet, and what were your thoughts??