John Frieda – Precision Foam Colour

I am sure many you are au fait with John Frieda’s revolutionary new launch of their recently developed, home hair colouring range.
Snazzily named Precision Foam Colour, this new product promises to make colouring your hair as quick and easy as shampooing in five simple steps…

I actually attended the launch of this new range of products last month, which proved a fabulous evening, particularly enlightening as we were able to witness the foam hair colour in action. One willing soul proffered her locks so we could see the entire transformation from start to finish.

Precision Foam Colour comes in 20 different shades to satiate every woman’s dream hair colour, through from white blondes to rich warm browns and autumnal plums.

Although I now no longer dye my hair at home due to the infestation of highlights that have adorned my barnet, I used to always reach for the home colour when I was sporting dark tresses. And yes, it was a hassle. Invariably it required two people and a whole evening dedicated to mixing, shaking, parting and slathering, whilst mummified in your grubbiest towels in a futile mission to protect all clothing and furniture from drips and stains!

This product, from what we witness that night, has well and truly eradicated all this messy business. The mixture is combined by gently tilting the developer and colourant together. Shaking is not required here. At this point, you are left with a rather dreary looking, and a rather deceivingly inadequate volume of the mixture. But this is the clever bit…

By gently squeezing the bottle into your gloved hand, the mixture transform into a rich, blossoming foam. I think the John Frieda team quoted that each bottle will generate 2 litres worth of foam!

We then watched the willing volunteer independently apply the solution to her hair. Starting at the roots, she worked her way around, not worry about precision at the point. The beauty of the foam is that it will expand, especially at the end when you start massaging it in as if shampooing your hair. The foam will flawlessly cover all the hair and 100% of greys.

Once the product was applied, you could see there was zero dripping. No need to shuffle about with a towel wrapped round your shoulders. It was just staying put and was easy to wipe away from the hair line without leaving any staining. And another bonus, it didn’t have that heinous hair colourant smell!

Whilst, the colour was left to develop, we all enjoyed some japanese delicacies and chit chatted about many a hair colouring disaster!
Luckily, the palatial surroundings of the suite meant our lovely model for the evening could skip off, and get her hair washed, and emerge to showcase the results.
Her hair was blow dried, and we were all summoned up to take a peek and oooh and aaah at her freshly-coloured, and ever-so shiny, locks.
And it did look lovely. The colour was rich and even, and had given it an all over, luscious feel to the hair. Whilst we stroked and gazed at her mane, she gushed how easy the whole application was from start to finish, and it made me sad that due to my current, highly salon-dependent hair colour, I couldn’t give it a whirl myself.

The Precision Foam Colour retails at £9.99 which does make it one of the priciest products on the shelves at the moment, but it has launched at Boots and Superdrug with an introductory price of £6.66 and £5.99 respectively. So if you did fancy giving it a cheeky trial, now would be the best time.

Let me know if any of you have tried it yet, and what were your thoughts??

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21 Comments

  1. 28th November 2010 / 4:01 pm

    Wow this product sounds so clever! Lovely range of colours too, love all the dark plums! xxx

  2. 28th November 2010 / 4:06 pm

    I saw this is in my local boots, I really wanted to give it a whirl; however they only had three shades in stock, none of which were appropriate. I think a trip to a boots superstore is in order! great post. 🙂

  3. 28th November 2010 / 4:24 pm

    i love it! finally a hair dye i can do, without ruining my clothes!!! Some gorgeous shades! =) xx

  4. 28th November 2010 / 4:34 pm

    I haven't tried it yet but i will be testing it out. I like the sound of a foam and less dripping x

  5. 28th November 2010 / 4:37 pm

    I really like the idea behind this, and it's clever of JF because people have started to save pennies by home dying so this is perfect.

    xx

  6. 28th November 2010 / 4:50 pm

    I really want to give this a go! Might have to hunt down a less highlighted haired person to test it on.

    blondebows.blogspot.com

  7. 28th November 2010 / 5:09 pm

    I used the darkest brown one and its amazing. Usually when i dye my hair dark brown (to cover up my years of dying it red) i get this like horrible orange shade when the light hits it but with this it just looks so much better like a hairdresser did it.

    On Superdrug online you get a free hair care kit with it, sooo good.

  8. 28th November 2010 / 5:45 pm

    perfect timing as i've been wanting to dye my hair back to its original colour – black!

  9. 28th November 2010 / 6:41 pm

    Oooh very tempting! This product sounds amazing. I'm always cautious about home dye jobs though as I never seem to have much luck with them; my hair is far too thick! I am very tempted to try this though! xoxo

  10. 28th November 2010 / 7:42 pm

    I used the dark chocolate brown, I cant remember the code… that was about two weeks ago. Even though it went on well, the colour did have quite a strong red undertone, and has faded terribly… 🙁 I usually dont have this problem. Sad times. x

    http://www.missmathful.blogspot.com

  11. 28th November 2010 / 7:46 pm

    Thanks for the write up!

    I always colour my hair at home, have been everything from bright pink to black, now sporting red. I recently bought the foam colour in the dark cherry brown (I think the dark red brown, can't remember!) I am yet to try it! Will let you know how it goes.

    It looks really interesting and kerfuffle free!

  12. 28th November 2010 / 9:40 pm

    I died my besties hair using this yesterday, was a little confusing to begin with but we got the hang of it and am pleased to say that my bathroom escaped a splattering as it wasnt particularly messy.. we also had enough left to die my platinum blonde hair extensions dark chocolately brown (which took surprisingly well) so last night when we went out she had beautiful long brown locks.. v impressed!

    Liz xxx

  13. 29th November 2010 / 6:32 am

    I saw this advertised the other day. I really want to try it. I'm scared of home dyes but looks like it would be easier.

    Great post!

    Lisa x

  14. 29th November 2010 / 12:25 pm

    Any idea how well this works with already-coloured hair?

  15. 29th November 2010 / 4:44 pm

    thank you so muh for reading and commenting loves. Pleased to hear that some of you have tried it out already and had positive results.
    @hollymix – it can be used on already dyed hair 🙂 xx

  16. 29th November 2010 / 5:22 pm

    This product does really interest me as I have recently changed from highlights to an all over colour. But I am just not sure if I am ready to leave the safety of the salon chair just yet!
    Lola xx

  17. 29th November 2010 / 5:33 pm

    I used this to dye my hair last night as I thought it looked cool and I wanted to get rid of my dark roots. The foam is really cool and easy to use…however…I used 7G which is supposed to be dark golden blonde but my hair is now a reddy/brown colour!

    To add insult to injury I have long hair and it's turned out really patchy and so I have bits of the original blonde showing through 🙁

    It's now darker than my natural hair colour – I have no idea what went wrong as the dye bottle was the same as the box but my hair is not the colour it should be!

  18. 29th November 2010 / 7:40 pm

    You're probably thinking why the hell am I commenting on this particular post because a) I'm a guy and b) I have practically no hair. However I did read your post with some interest.

    It's interesting to see how easy they have made the dying process. I'm not that familiar as I've never died my own (lack of) hair but I have witnessed my sister crouched over the bath tub many a time attempting to switch colour. From what I can remember it's such a messy process I'm so glad it's not something I have to go through myself. But I'm pretty sure making it easier is only going to encourage more women to dye their own hair and can only be a good thing for john frieda

    http://www.arashmazinani.com

  19. 30th November 2010 / 12:35 am

    hey hun, just used mine tonight! will hopefully post about it tomorow 😉 went for the red/brown shade. I have to say I absolutely love it! I always love the way my hair feels after I've coloured it & this has made it so lovely & silky! However I accidentally left it in a tad longer than required as I was too engrossed in Eastenders! But I'm still loving the end result! so easy to use too, will probably definately repurchase!

    Aysh xoxo

    trulymadlybeauty.blogspot.com

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