Wednesday, 25 August 2010

Liz Earle Hair Care Launch

So last week, I was invited to skip along to a Liz Earle event, held at their flagship store in Chelsea, London.
I had never been to this store before so was looking forward to having a little nosey, and I can concur that it is a gorgeous store, decked with glazed wooden floorboards, marble top counters and shiny wash basins.

The event was in aid of the launch of Liz Earle’s new (and first) hair care range.
It was an intimate affair, with 10 or so fellow bloggers (and cacti) huddled around the show and tell area, smoothie in hand, listening to the impressive timeline of how these products finally made it through the rigorous testing and were eventually met with the team’s seal of approval...6 years later!

Liz Earle has listened to their customers and developed their carefully edited hair care range - one shampoo to suit all hair types, and three conditioners: dry/damaged, oily and normal. They are described as the "Cleanse & Polish for the hair"

The products are packed with naturally-derived ingredients and promise to be gentle on the most sensitive of scalps and are all colour-safe too. The hair care range boosts to be SLS and SLES free, which are those added chemicals which makes your shampoos and soaps "lather up", foam, and create bubbles. This is usually a rather satisfying and desirable result when using shampoos, but Liz Earle proves you still can still achieve this effect through natural botanical ingredients.

We were treated to a detailed overview of how these products have manifested over 6 years, from a mere seedling in Liz Earle's and the consumers' imagination, to the fully fledged range that will soon be available to the masses.

And then, just as I was merrily sniffing some Yangu seeds, we were graced with the presence of Liz Earle herself. It was rather splendid to meet the lady behind this magic, and I believe she is a great ambassador for this hair care range particularly, as her hair did look rather radiant!! 
After her casual fleeting visit, we all had time to mingle, ask any questions, chat to the ladies and flirt with the products and the fluffy towels over at the basins.

Upon leaving, we were proffered with a goody bag containing the shampoo and our chosen conditioner. I went for the dry/damaged one as this suited my hair type most appropriately after all the colouring it has been battered with of late.
I have used the products for about 3 washes now and I can state that I am enjoying them greatly.  I really like the smell. It is quite earthy and mature, and is reminiscent of log fires in the winter and freshly vanished wood. They purposefully developed the scent to make the products unisex, and I do believe they have achieved that. It makes a pleasant change from many of the hair care ranges that intoxicate you with sickly floral and fruity aromas.
I did feel they made a really difference to the condition of my hair, especially the conditioner. I can pretty much take or leave any shampoo, but for me, it's all about the conditioner, due to the dry, frizzy, thick, unruly nature of my hair. 
It felt like a real treat to my hair, and did leave it feeling nourished and smooth and smelling divine.

The shampoo and conditioners are priced at £7.50 each for 200ml.
They are not currently available but they will be launching online and at the Chelsea and Isle of Wight stores on 2nd September 2010, and then rolling out to John Lewis stores on 6th September 2010.

I'd like to say thank you to Andrea, Laura, Louise and the rest of the Liz Earle team for allowing me the chance to have a sneak peek at this new range, and I have no doubt it will be another huge success!


Jennifer Rosellen said...

Great post! I'm so annoyed I didn't get back from dublin in time to make the event it looked faboosh. I got the same shampoo&conditioner as you so i'm hoping i love it too. xxx

Essjay23x said...

This looks really promising and quite a good price considering how popular Liz Earle is at the moment!

Ariel said...

Ohh these sound so nice and they're actually very reasonably priced! I've been thinking about ordering liz earle products for a while now.. hmm! x

LaurenStephanie ♥ said...

I love liz earle (:
Ive been a huge fan of her skincare for a ages now!
Sounds like you had a great time xx

tracymiami said...

OOOO i looooove Liz Earle super jealous. How freaky as well that I have just taken pics of my latest Liz Earle products to post.

Loving the feety range to

t xxx

The Fashion Teller said...

Fab post sweetie! The products look lovely and how posh and lovely is the store??!! xxxx

Beccy said...

I've been looking for a new conditioner, my hair is so dry! So i might try this :) x

WelshBeautyBlog said...

Great post and gorgeous photographs.
I cannot wait to try the haircare x x x

Kel said...

This stuff looks lovely!
I hope one day I'll get to go to more events hair related. I love being a geek and hearing about all the ingredients and research that goes into it.

Great post.


Milly said...

Thanks girls for your comments.
It was a lovely launch and the products get my thumbs up. Please let me know if any of you try them when they are released and what you think of them.

Jules said...

I need to try these for sure

StyleFrost said...

I will definately be trying this range as they are sls free! thanks for the post! x

Becky said...

That's great!
You're so lucky you were invited to the launch!

I think I'll try this products when I finish the shampoos and conditioners I have already opened lol

Rochelle said...

Wow it must have been such an experience for you jealous much! Liz Earle is such an amazing brand so exciting that they now have hair care! Looks like a good solution for my colour damaged hair too xx

Tasha Gregson said...

Wow, looks so great :) I've never tried the brand before but have heard some very good stories from it !! xx

Michelle Chai. said...

Awee looks like such a nice event! I've never tried any Liz Earle before, but my hair is in desperado need of saving, so I think I may have to invest! x

Lola said...

Ooo I cannot wait to try these out. I love Liz Earle products! I have a really keen interest in natural/organic products. Any other ranges that you would suggest?

Natalie said...

Can't wait to try these out too! xx

Fashionistable said...

The presentation looked lovely. Good to hear they are as good as they look. Xxxx

Rachel said...

Lovely to meet you at the event, Milly, and glad you are liking the range. I've been using mine religiously since and my hair is so super shiney and soft :)

Loving your blog, sweetie.

Rachel (The Beauty Hall)

Belle de Beauty said...

I've never tried Liz Earle - sounds really good! :)

Belle de Beauty said...

I've never tried Liz Earle - sounds really good! :)

3ate4 said...

May have to try the conditioner, sounds lovely!

LadyBugSays ... said...

Sounds like a great event and a fab product!

Milly said...

Thank you all for your interest and comments.
@Lola - Liz Earle is the first and only organic botanical range of hair care I have tried so far. Let me know if you find/try any others.
@Rachel - it was great meeting you too darling, hopefully will see you again soon. :)

Your Lifestyle Guide said...

What a beautiful blog!

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